We’re looking for a super creative, passionate and data driven Marketing Executive to drive Trally’s growth within the consumer market. . The marketing executive must be constantly innovating and trying new ways to grow Trally faster and more effectively.
We’re looking for a super creative, passionate and data driven Marketing Executive to drive Trally’s growth within the consumer market. We focus on community-driven, partner-driven and marketing-driven approaches. The Marketing department must be constantly innovating and trying new ways to grow Trally faster and more effectively. To be successful, you must have a deep understanding of our users, their needs and pain points, and leverage the right marketing channels to hit them. You will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.
• Preparing and executing a digital marketing strategy to support Trally’s growth strategy
• Drive sign ups and paid tier registration of high quality customers who stick
• Ensuring best possible spend optimisation across channels to meet performance goals
• Being customer and results obsessed to ensure we are maximising our message and brand
• Defining the digital channel mix, its execution and testing
• Ensuring synergy, consistency and alignment between marketing campaigns
• Working with the product team to ensure marketing reflects our product developments
• Build a strong marketing engine across tracking, attribution, automation, and optimisation
• Using a data-driven methodology to improve effectiveness in all marketing paid channels
• Identifying, evaluating and establishing effective channel and referral partnerships
• Leveraging PR and influencer marketing to augment our paid marketing activities
• Developing a strategy inline with product to cross-sell and up-sell on our owned channels
• Building a referral and viral loop to acquire customers efficiently and maintaining a low CAC
• Defining our content marketing strategy including blogs, events, videos and speaking
• Overseeing customer marketing communications across email, push and SMS
• Bachelor’s degree in marketing, business or any related field.
• 2 - 3 years experience in digital and performance marketing on client or agency side
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media, digital data analytics and programmatic platforms
We attract the witty, encourage the daring, and welcome the talented.
Whatever the discipline, we are looking to recruit talents that share the same goal of making the world a better place.
We’re looking for a super creative, passionate and data driven Marketing Executive to drive Trally’s growth within the consumer market. . The marketing executive must be constantly innovating and trying new ways to grow Trally faster and more effectively.
