Content Marketer

Job Description:

You will play the role of a marketer, creative and an editor, as you conceptualise and produce content assets that resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals. If you read this whole sentence without any confusion, you might be the one we're looking for.

Responsibilities:

• Develop clear and engaging contents that are consistent with the company’s brand image and addresses both business goals and consumer needs
• Analyse content marketing data to identify trends and anticipate consumer needs
• Perform content audits to assess how well existing content is performing
• Identify gaps in campaigns and adjust when necessary for upcoming campaigns
• Adhere to company’s style guides to distinguish company’s unique writing style and the tone needed to create engaging content

Requirements:

• Degree in Marketing, Communications, Advertising, Journalism, or any related field is preferred
• Proven content strategy and project management experience
• Sound knowledge of CMS, SEO, SEM
• Detailed in your execution but flexible in your approach
• Excellent analytical skills to derive accurate hypothesis from the data collected